>FASHION .
Dispatches on alt-fashion, anime & the street styles we live in. A lifestyle for people with a passion for anime and games.
Red Tartan and a Furry Hood: Harajuku's Punk School-Girl Formula
Red tartan, a cropped blazer and an animal-ear hood make up one of Harajuku's most durable formulas. Here is how punk school-girl styling is actually built.
Read the story →
Straps, Harnesses, and All Black: Reading Harajuku's Hardcore Dark Style
Harness and strap dark street style is Harajuku at its most armored—all-black layers, buckles and platforms. Here's how...
Wheels and Pleats: The Sporty Harajuku Street Look Built for Motion
Sporty Y2K Harajuku street style mixes pleated skirts, corset tops and platform boots into a look built for...
Soft Streetwear: The Pastel Kawaii Look Taking Over Harajuku's Sidewalks
Pastel kawaii street style pairs oversized streetwear with candy colors and platform sneakers—here's how Harajuku wears cute, soft,...
Shoichi Aoki and FRUiTS: The Photographer Who Made Harajuku Street Fashion Famous Worldwide
Shoichi Aoki and FRUiTS magazine turned Harajuku street kids into global fashion icons. The photographer who documented Tokyo's...
Demonia Platform Boots: The American Goth Staple That Conquered Tokyo Street Style
Demonia platform boots went from American goth staple to a foundation of Tokyo street style. Why the chunky...
Artism Market: Tokyo's Underground Answer to Design Festa, Where Subculture Designers Rule
Artism Market is Tokyo's underground answer to Design Festa—hundreds of gothic, steampunk and lolita designers selling handmade subculture...
Bunker Tokyo: The Cold-War Bomb Shelter Selling Russian and Scandinavian Streetwear in Harajuku
Bunker Tokyo hides Russian and Scandinavian streetwear inside a Cold War bomb shelter in Harajuku. Inside the niche...
Glam Rock Lives in Harajuku: Glitter, Platforms, and the 1970s Revival on Tokyo Streets
Glitter, platforms and androgyny: how 1970s glam rock keeps reinventing Harajuku street fashion and makeup. Build a modern...
Shibuya Gyaru Street Style: Reading a Classic 109 Look in 2026
Gyaru is Japan's boldest street style: Shibuya 109, sky-high hair and zero apologies. Inside the rebellious gal subculture...
Kansai Yamamoto: The Designer Who Dressed Bowie and Brought Japanese Maximalism to the World
Kansai Yamamoto dressed David Bowie and brought Japanese maximalism to the world. Meet the designer behind Ziggy Stardust's...
Comme des Garçons on the Street: How Rei Kawakubo's Label Became Everyday Tokyo Streetwear
How Rei Kawakubo's Comme des Garçons went from Paris runways to everyday Tokyo streetwear—the PLAY heart logo, Dover...
Yohji Yamamoto and Comme des Garçons: How Two Designers Made Black the Loudest Color in Tokyo
Yohji Yamamoto and Comme des Garçons made black the loudest color in fashion. How two Japanese designers built...
Shironuri: The White-Painted Art Fashion That Turns Harajuku Into a Living Canvas
Shironuri is Japan's white-painted alt fashion, revived by Tokyo artist Minori—the geisha-rooted Harajuku style that turns the street...
The Harajuku Field Guide: Every Major Street Style in One Place (2026 Edition)
Harajuku street fashion is a whole ecosystem of styles. This 2026 field guide maps the major Harajuku aesthetics...
Michiko Koshino: The Japanese Designer Who Dressed London's Club Scene and Came Home to Harajuku
Michiko Koshino built Michiko London on 1980s UK club culture, then returned to Harajuku. Here is the story...
Grimoire: The Shibuya Boutique That Invented Dolly Kei
Grimoire is the Shibuya boutique that birthed dolly kei, Japan's antique-doll vintage aesthetic. Here is the story of...