>FASHION .
Dispatches on alt-fashion, anime & the street styles we live in. A lifestyle for people with a passion for anime and games.
Red Tartan and a Furry Hood: Harajuku's Punk School-Girl Formula
Red tartan, a cropped blazer and an animal-ear hood make up one of Harajuku's most durable formulas. Here is how punk school-girl styling is actually built.
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Dot Print Is Taking Over Tokyo Streets — ViVi's Lowkey Snap Proves It
ViVi magazine snapped 40 real outfits at Tokyo café Lowkey and confirmed it: dot print is the street...
Created by the Dragon: The One-Person Embroidery Brand Making Anime Merch Worth Owning
Created by the Dragon is a one-person US embroidery brand making highly detailed anime and original design hoodies...
Where to Buy Casual Lolita Fashion If You're Not in Japan
You don't need to be in Japan to build a casual lolita wardrobe. From direct-ship Japanese brands to...
The Origins of Japanese Lolita Fashion: Petticoats, Rebellion, and Fifty Years of Dressing for Yourself
Japanese lolita fashion traces back to 1970s kawaii rebellion, Harajuku street culture, and visual kei's Gothic Lolita explosion...
ADDIXY x NANA: What It Looks Like When a Designer Grew Up With the Manga
ADDIXY's 2026 NANA collaboration imagines how someone who grew up with Ai Yazawa's manga would dress as an...
Golden Wind x PAMEO POSE: The JoJo Collab That Actually Understood the Assignment
Tokyo label PAMEO POSE's Golden Wind collaboration gives every Team Bucciarati member their own garment and matching jewelry...
Atsuko's Berserk Streetwear Collection: Dark Manga Energy Done Right
Atsuko's officially licensed Berserk streetwear collection for the Crunchyroll Store includes a reversible Brand of Sacrifice bomber jacket,...
S'YTE × Junji Ito Uzumaki: When Horror Manga Meets Avant-Garde Fashion
S'YTE × Junji Ito's Uzumaki collaboration is 25 pieces of unisex black fashion built around spiral horror manga...
Visual Kei and Anime: How Japan's Most Dramatic Fashion Movement Shaped Your Favorite Characters
Visual kei and anime have been exchanging DNA for over four decades — from shojo manga's bishounen ideal...
Visual Kei: The History of Japan's Most Dramatic Fashion Movement and Where It Stands Today
Visual kei is Japan's most theatrical fashion movement — born in the 1980s underground, peaking in the 90s...
Ryosangata vs Jirai Kei: What's the Difference and How to Tell Them Apart
Jirai kei and ryosangata look similar on the surface — both lean into pink, lace, and platform shoes...
Dark Jirai Kei Makeup: The Art of Looking Beautifully Broken
Dark jirai kei makeup — also called kuro jirai — builds on byoujaku under-eye technique, deep red gradient...
Jirai Kei: The Landmine Fashion Born in Kabukicho
Jirai kei (地雷系) is Japan's landmine fashion — soft pink frills and black lace built around emotional intensity....